KBROS TeleSoft Pvt. Ltd.

Mohit

Airtel to express itself from four platforms

India’s largest GSM mobile service operator, Bharti Airtel, is embarking on a significant shift in its marketing strategy. Faced with diminishing marginal returns on voice revenues and the imminent threat from Vodafone, Bharti Airtel has abandoned a ‘one-size-fits-all’ demographic segmentation and has decided to reorganise users into different segments based on attitude, adoption of value […]

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