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India’s largest GSM mobile service operator, Bharti Airtel, is embarking on a significant shift in its marketing strategy. Faced with diminishing marginal returns on voice revenues and the imminent threat from Vodafone, Bharti Airtel has abandoned a ‘one-size-fits-all’ demographic segmentation and has decided to reorganise users into different segments based on attitude, adoption of value […]

Domestic telecom major Bharti Airtel, which will shortly start its mobile services in neighbouring Sri Lanka, has appointed Olof Haag as chairman and country head of Bharti Airtel Lanka Pvt Ltd. “Olof is a seasoned telecom industry professional and his experience will go a long way in fulfilling our objective of providing good services to

The customers in Sri Lanka can look forward to a host of innovative products and services at affordable prices from Airtel’s vast portfolio. Bharti Airtel Lanka Private Limited, a subsidiary of Bharti Airtel Limited, one of Asia’s leading integrated telecom services companies, today announced its plans to launch world class 2G and 3G services in