Bharti Teletech, the manufacturing arm of the Bharti Group, has achieved the distinction of becoming the first facility in the country to manufacture and despatch over 2 crore fixed line telephone instruments.
The company’s Ludhiana unit manufactures telephone instruments under both Beetel and GE brands.
Apart from catering to the domestic market, telephones manufactured at this the facility are being exported to 30 countries across the globe.
Mr Rakesh Bharti Mittal, Vice-Chairman and Managing Director, Bharti Teletech said, “What started as a small manufacturing unit way back in 1987 has today become a world-class manufacturing centre, surpassing even the Chinese benchmarks in productivity levels. This achievement is a tribute to our commitment to the highest standard of quality and innovation at Bharti Teletech. A wide range of world-class products from Bharti Teletech have delighted customers in over thirty countries across five continents.â€
While the facility achieved the first 1 crore telephones manufacturing landmark in 16 years, it manufactured the next 1 crore telephone units in just over 4 years.
The company plans to enhance the productivity at the facility even further and is targeting to produce 3 crore telephones by 2010.
Bharti Teletech has a market share of about 60 per cent in the domestic market and offers the widest portfolio of products with over 45 models across the price range of Rs 295 to Rs 3,795.