Redback Wins New World

Redback Networks Inc., an Ericsson company that makes video-centric routers for 75 percent of the world’s triple-play networks, today announced that New World Telecommunications Limited (NWT), a leading provider of a next generation IP and telecom services for Hong Kong, Greater China and beyond, has selected Redback’s SmartEdge routers to power its next-generation consumer and business services.

With a growing number of subscribers and bandwidth demand, NWT needed to improve its network to enable higher performance and stability, and provide a simpler architecture to support multiple broadband services. After a competitive review, NWT selected Redback SmartEdge because of its ability to support high forwarding throughput, the greatest level of stability and high concurrent subscriber counts.

“We’ve experienced rapid growth in both consumer and business customers, and demanded a solution that could easily scale to meet the needs of both of these groups,“ said Mr. Allan Tam, Director of Network Services for NWT. “Redback’s ability to support subscriber growth and increasing customer demand, and help us lift our operations efficiency, made the SmartEdge products a simple decision for us.”

The SmartEdge router is critical to help NWT meet the growing number of subscribers and bandwidth demand of its consumer broadband business. For NWT’s business customers, the SmartEdge router simultaneously supports MPLS VPN, L2TP and Multicast, offering high performance and stability, and allowing NWT to leverage a single platform for multiple applications.

“China is one of the fastest-growing and most dynamic telecommunications markets today, representing Redback’s second largest market outside of the US,” said Simon Williams, vice president of Asia operations and sales for Redback. “Using the SmartEdge router, NWT will stay ahead of the rapidly growing and changing demands of its customer base, and cost-effectively introduce innovative data, voice and IP services.”