With the advancement of technologies, mobile phones with high-end features are making their own stable places in the mobile market. There is quite a good number of mobile companies that are producing new, innovative and technologically sound mobile hand sets at a great pace. Besides new companies that are booming in producing mobile phones, today mobile communication companies are also growing in number for providing wide range of services. Now people have lots of options to choose among them as they can compare one service provider with the other and can opt for the best. Orange is one of the world’s most advanced and fastest-growing mobile communications companies. It has over 12 million customers in the UK and over 30 million customers worldwide. It was one of the oldest companies which was launched in April 1994 into the UK mobile communications market with an aim to provide quality services. It has operating interests in 20 countries worldwide, including 13 countries in Europe. Orange Pay monthly customers can currently make and receive calls on 214 networks in 100 countries. Orange has developed the Mobile Industry Code of Practice for the use of mobile phone technology to provide passive location services in the UK, for the self-regulation of new forms of content on mobiles, services for the elderly and customers with disabilities.